Top photo:
- Old-time storefronts add to the themed environment
of the New York, New York Laser Patrol.
Bottom photo:
- The Getlan family of Amusement Consultants, decked
out for the black-tie VIP party, (l-r): Mel, Wayne, Ron,
and Michael.
Coney Island Emporium is a fully
themed environment with a staff decked out in carnival-style
fashions. Roller coasters hang from the ceiling and
roller coaster sounds echo throughout the entire facility.
It serves as one of the entrances to the 2,038-room
hotel from the parking garage and also is accessible from
the casino and retail area. More importantly, passing
through Coney Island Emporium is the only entrance and exit
for the Manhattan Express steel roller coaster that can
accommodate 1,200 passengers per hour.
Walls are covered with pictures of
people having fun through the years at the real Coney Island.
Other artwork includes the Steeplechase wall, clowns,
and huge apples that appear everywhere to remind customers
they are in The Big Apple (or, as close as possible). Giant
stuffed pandas, whales, and moving puppets are suspended
above, reminders of the variety of prizes available.
In addition, at each entrance visitors
are greeted by the scents of cotton candy and candied apples
that permeates the air, soon to be followed by the aroma
of roasted pretzels. Three carts feature logo T-shirts,
hats, cups, and other souvenirs. Approximately, music
is from the '20's, '30's, and '40's.
Want a snack? Nathan's hot dogs
and Haagen Dazs ice cream are here, along with a a candy
shop, fresh popcorn, and other tasty treats.
"This is a spectacular facility, unlike
anything done before in Las Vegas," said Michael Getlan.
Steve Hix, president of the International Go-Kart
Association, agreed: "It was incredible and overwhelming.
It's one of the best arcade redemption facilities
I've seen. Even at 5 a.m. the place was jammed."
Hix added: "The Getlans are
very good with their designs and choice of games. They
do their homework and know what the public is interested
in and what people want to play. They have created
a state-of-the-art center that shows what they do well."
Two of Hix's favorite spots were the
Tunnel of Love area and the New York Cabbie Bumper
Cars. "Michaels's trademark joker's smile is prominent
throughout," said Hix, who explained, "It's the kind
of thing that makes people automatically grin."
Hix remarked that he was surprised
to see a significant increase in the number of families
in Las Vegas with young children and teens. "We've
been hearing about it for some time," he said, "It's
been a struggle for traditional amusement venues to catch
on in Las Vegas. This is an indication that the FEC
orientation is finally taking root."
Michael Getlan summed up the goal
of Coney Island Emporium when he said: "We were striving
to produce a high quality of competitive product to those
now nationally known amusement center chains, one that we
could launch from Las Vegas into the rest of the United
States. We truly feel that we have achieved what we
set out to accomplish. It's certainly my favorite
place to play.
"The creation of this facility was
a team effort with all of the Getlan family and all of the
senior staff of Amusement Consultants in New York and Las
Vegas contributing tremendous amounts of time, energy, and
ideas to this project."
Thanks also to the dedicated cast
of 300 employees who make a visit to Coney Island Emporium
an enjoyable experience.
[Note: Most of the coin-op equipment
was purchased through Tony Yula of Mondial Intl. and Ira
Bettelman of C.A. Robinson. Medals presented to winners
at the Daytona USA deluxe simulators and New York,
New York Laser Patrol were obtained through Sheila Dellacona
of Roger Williams Mint, which also provides gaming tokens
for the casino.]
As seen in Play Meter, February
1997